Privacy Policy

By visiting and/or ordering services from Sofra, you agree and, where required, you consent to the collection, use and transfer of your information as set out in this policy.

This privacy policy applies only to our website and application, and does not extend to the websites of any other companies or organizations to which we link, and specifically addresses our obligations in respect of applicable laws in the United Arab Emirates.

1. Collection of Information

When you open an account through our application, you will be asked information about yourself including your name, contact details and payment information such as credit or debit card information. We will collect information about your usage of the website or application, messages and any information you post to the website or application and the e-mails or letters you send to us. We will also collect information from you when you contact our partners.

We may collect technical information from your mobile device or your use of our services through a mobile device, such as location data and certain characteristics of, and performance data about your device, carrier/operating system including device and connection type, IP address, mobile payment methods, interaction with other retail technology such as use of NFC Tags, QR Codes or use of mobile vouchers. Unless you have elected to remain anonymous through your device and/or platform settings, this information may be collected and used by us automatically if you use the service through your mobile device(s) via Sofra application, through your mobile's browser or otherwise.

2. Use of Information

We will use your information to enable us to;
• Provide you with access to our platform and to supply the services you have requested.
• Bill you and to contact you when necessary, concerning our services.
• Analyze the information we collect so that we can manage, support, improve our business, or for any other purpose.
• To contact you for your views on our services and to notify you occasionally about important changes or updates to our platforms or our services.
If push notifications were enabled on your device, we may send you push notifications relating to the services that you have requested from us and information about our services and offers. You may stop receiving push notifications from us anytime by changing your preference on your mobile device.

You agree that we may use your information to inform you about our products and services that may be of interest to you including services that may be the subject of direct marketing and we may contact you to do so by post, telephone, mobile messaging as well as by e-mail. If you do not want us to use your data in this way or change your mind about being contacted in the future, please let us know by contacting us or by amending your profile accordingly. Please note that by submitting comments and feedback regarding Sofra and its services, you consent to us to use such comments or feedback on the platform and in any marketing or advertising materials. We will only identify you for this purpose by your first name and the city in which you reside.

3. Disclosure of your Information

The information you provide to us will be stored in our servers and will be used by:
• Third parties to process information such as credit card payments and other services related to payments for us.
• Third parties to help us analyze the information we collect so that we can manage, support, improve our business and services to you.
• Our Partners in regards to your order and delivery of your item. By submitting your personal data, you agree to this transfer, storing or processing. We will take all necessary steps to ensure that your data is secured and in accordance with this privacy policy.
• Third party marketing companies who assist us to analyze the personal data we collect so that we can manage, support, improve and develop our business and services to you.

We may disclose or share your information in order to comply with any legal obligation enforced by Law, or in order to enforce our terms and any other agreement, or to protect the rights of Sofra, our Partners and others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and prevention.

4. Security and Data Retention

We have put in place measures to ensure your information is secured from unauthorized access and against unlawful processing, accidental loss, destruction and damage. We will keep your information for a reasonable period or as long as the law requires. Where you have chosen a password which allows you to access the platform, you are responsible for keeping this password confidential. We advise you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will take steps to protect your information, but we cannot guarantee the security of any data we collect and store, any transmission of data is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

5. Accessing and Updating

You can access and update your personal information via logging-in to your account.

6. Changes to our privacy policy

We reserve the right to make any changes to our privacy policy, and the changes will be posted on the website or through e-mail notification. If you have any questions or comments, please email us at info@mysofra.com.